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凯撒集团

  • 分类:文旅百科
  • 作者:黎源杰
  • 来源:文旅产业指数网
  • 发布时间:2020-02-07 23:30
  • 访问量:

【概要描述】凯撒旅游创始于1993年,总部设在北京,经过27年稳健发展,相继在汉堡、巴黎、伦敦、洛杉矶等7个海外核心城市设有分支机构,在中国的北京、上海、广州、成都以及沈阳等近50个口岸及核心商业城市设有分子公司。

凯撒集团

【概要描述】凯撒旅游创始于1993年,总部设在北京,经过27年稳健发展,相继在汉堡、巴黎、伦敦、洛杉矶等7个海外核心城市设有分支机构,在中国的北京、上海、广州、成都以及沈阳等近50个口岸及核心商业城市设有分子公司。

  • 分类:文旅百科
  • 作者:黎源杰
  • 来源:文旅产业指数网
  • 发布时间:2020-02-07 23:30
详情

凯撒旅游创始于1993年,总部设在北京,经过27年稳健发展,相继在汉堡、巴黎、伦敦、洛杉矶等7个海外核心城市设有分支机构,在中国的北京、上海、广州、成都以及沈阳等近50个口岸及核心商业城市设有分子公司。2015年10月,凯撒旅游成功上市登陆A股市场,成为资本市场中的一员。股票代码:000796。

凯撒旅游是CATS(中国旅行社协会)会员、中国旅行社协会入境旅游分会会员及副会长单位、BTIA(北京市旅游行业协会)会员、PATA(亚太旅游组织)成员,是欧洲华人旅游业联合总会创始机构及会员,德国华商联合总会、德国中国商会、法兰克福中资企业协会会员,法国华人旅游协会、全法华人旅行社协会、法国中资企业协会会员,英国入境旅游协会会员,以及美国全国旅游协会、美国旅行商协会会员。经营范围包括出境旅游(许可证号:L-BJ-CJ00051)、国内旅游、入境旅游、会奖旅游、旅游电子商务等业务。

作为一家在中国经济全面快速发展的大背景下成长起来的旅游企业,凯撒旅游凭借对旅游资源强大的整合运作优势、对消费者需求的准确把握以及完善的销售渠道,不断发展壮大,现已成为旅行社行业中的全产业链企业。

截至目前,凯撒旅游旗下拥有覆盖全球120多个国家和地区、超过20,000种服务于不同人群的高端旅游产品。同时,凯撒旅游注重文化与旅游的融合,将艺术、音乐、体育等文化内涵引入产品研发,对旅游产品进行品牌化包装,旗下多个明星产品名称已经工商局注册,成为凯撒旅游旗下的品牌产品,已经注册了包括“湖光山色”、“纯美海岛”、“双重美妙”、“爱琴海新娘”等在内的多个商标。“我的海外婚礼”、“环球体验季”等系列产品和大型活动,均已持续推出11年以上,成为业内具有相当深远影响力的旅游产品品牌。

得益于中国出境旅游市场的蓬勃发展,凯撒旅游在其27年的发展历程中,凭借健康可持续的发展理念、创新的商业模式、国际化的运营管理思路,赢得了公众、业界及媒体的广泛认可,已然成为中国出境旅游的卓著品牌。

Founded in 1993, Caesar tourism is headquartered in Beijing. After 27 years of steady development, it has set up branches in 7 overseas core cities, including Hamburg, Paris, London, Los Angeles, and has branches in nearly 50 ports and core business cities, including Beijing, Shanghai, Guangzhou, Chengdu and Shenyang. In October 2015, Caesar tourism successfully listed in the A-share market and became a member of the capital market. Stock Code: 000796.

Caesar tourism is a member of cats (China Travel Service Association), China Travel Service Association inbound tourism branch and vice chairman unit, BTIA (Beijing Tourism Industry Association), PATA (Asia Pacific Tourism Organization), founding organization and member of European Chinese Tourism Federation, German Chinese Business Federation, German Chinese Chamber of Commerce and Frankfurt Chinese Enterprises Association , member of French Chinese Tourism Association, all French Chinese Travel Agency Association, French Chinese Enterprise Association, member of British Inbound Tourism Association, and member of National Tourism Association and American Travel Agency Association. Business scope includes outbound tourism (license No.: l-bj-cj00051), domestic tourism, inbound tourism, award tourism, tourism e-commerce, etc.

As a tourism enterprise growing up in the context of China's overall and rapid economic development, Caesar tourism, with its strong integration and operation advantages of tourism resources, accurate grasp of consumer demand and perfect sales channels, has been growing and growing, and has become a whole industry chain enterprise in the travel agency industry.

Up to now, Caesar tourism has more than 20000 high-end tourism products that cover more than 120 countries and regions around the world and serve different people. At the same time, Caesar tourism pays attention to the integration of culture and tourism, introduces the cultural connotation of art, music, sports, etc. into product research and development, and carries out brand packaging for tourism products. Many of its star product names have been registered by the administration of industry and commerce, and become the brand products of Caesar tourism, which have been registered, including "lake and mountain", "pure beauty island", "double beauty", "Aegean Sea" "Bride" and so on. "My overseas wedding", "global experience season" and other series of products and large-scale events have been launched for more than 11 years, becoming a tourism product brand with profound influence in the industry.

Thanks to the vigorous development of China's outbound tourism market, Caesar tourism has won wide recognition from the public, the industry and the media by virtue of its healthy and sustainable development concept, innovative business model and international operation and management ideas in its 27 year development process, and has become a prominent brand of China's outbound tourism.

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