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首都旅游集团

  • 分类:文旅百科
  • 作者:黎源杰
  • 来源:文旅产业指数网
  • 发布时间:2020-02-07 21:04
  • 访问量:

【概要描述】首旅集团组建于1998年,旗下企业人文历史悠久、品牌资源丰富、产品链条完备、产业集群发达,是中国综合实力最强的旅游服务业企业集团,位居中国企业500强之一,在中国10大旅游企业集团中名列前茅。

首都旅游集团

【概要描述】首旅集团组建于1998年,旗下企业人文历史悠久、品牌资源丰富、产品链条完备、产业集群发达,是中国综合实力最强的旅游服务业企业集团,位居中国企业500强之一,在中国10大旅游企业集团中名列前茅。

  • 分类:文旅百科
  • 作者:黎源杰
  • 来源:文旅产业指数网
  • 发布时间:2020-02-07 21:04
详情

首旅集团组建于1998年,旗下企业人文历史悠久、品牌资源丰富、产品链条完备、产业集群发达,是中国综合实力最强的旅游服务业企业集团,位居中国企业500强之一,在中国10大旅游企业集团中名列前茅。集团以北京为总部辐射全国,第二大战略产业集群雄踞海南,海内外近300家控股参股企业和1600多家成员企业构成首旅集团国内成网,国际成链的战略格局。集团所属食、宿、行、游、购、娱六大业务板块涵盖餐饮、酒店、交通、旅行社、商业、景区及其它业务。

以“品牌+资本”为集团战略,首旅集团资产证券化率不断上升。以旅游商业为主业的北京首商集团股份有限公司1996年在上海证交所上市,成为行业内的领军企业;2000年在上海证交所上市的首旅股份,以酒店和景区为主业,在旅游板块中业绩突出;2006年在纳斯达克上市的如家酒店集团开辟了中国经济型酒店连锁化发展的先河;2007年在深圳证交所上市的全聚德集团,以餐饮为主业,由中华老字号成功转型为现代连锁企业。

首旅集团遵循“走国际化路,创民族品牌”的方略,秉承国际水平、中国特色、物超所值的“中国服务”理念,加强品牌连锁管理的发展,致力于形成“一个板块一家上市公司,一个品牌系列,一套连锁经营体系”的经营格局。

未来的首旅集团将以“中国服务”理念为指导,全面落实科学发展观,认真贯彻党中央国务院确立的基本路线和大政方针,围绕市委、市政府和市国资委的工作要求,正确把握国内外经济形势新走向、新变化和新特点,在“调整结构、创新经营、强化管理、中国服务”总体方针的基础上,“创新变革,稳中求进,以创带进,以进促优”,努力实现企业与职工的共同发展,保持和谐稳定,共享发展成果,促进集团事业又好又快发展。

Capital tourism group was established in 1998, with a long history of culture, rich brand resources, complete product chain and developed industrial clusters. It is the most powerful tourism service enterprise group in China, ranking among the top 500 enterprises in China and among the top 10 tourism enterprise groups in China. The group is headquartered in Beijing and radiates to the whole country. The second largest strategic industrial cluster is located in hainan. Nearly 300 holding enterprises and more than 1600 member enterprises at home and abroad constitute the strategic pattern of domestic network and international chain. The group's six business segments of food, accommodation, travel, travel, shopping and entertainment include catering, hotels, transportation, travel agencies, businesses, scenic spots and other businesses.

With "brand + capital" as the group strategy, the asset securitization rate of BTG group keeps rising. With tourism business as its main business, Beijing shoushang group co., ltd. was listed on Shanghai stock exchange in 1996 and became a leading enterprise in the industry. Listed on the Shanghai stock exchange in 2000, BTG is mainly engaged in hotels and scenic spots and has achieved outstanding performance in the tourism sector. Home inns, which was listed on nasdaq in 2006, pioneered the chain development of budget hotels in China. Quanjude group, which was listed on shenzhen stock exchange in 2007, takes catering as its main business and successfully transforms itself from a time-honored Chinese brand into a modern chain enterprise.

Following the strategy of "taking the road of internationalization and creating national brands", BTG group adheres to the concept of "China service" of international level, Chinese characteristics and excellent quality and reasonable price, strengthens the development of brand chain management, and is committed to forming the business pattern of "one listed company for one plate, one brand series and one set of chain operation system".

Beijing capital tourism group in the future will be guided by the "China service" concept, the full implementation of the scientific outlook on development, conscientiously implement the party central committee under the state council shall establish the basic line of the major policies and, around the municipal party committee, municipal government and municipal state-owned assets supervision and administration work requirements, correctly grasp the economic situation at home and abroad new trend, new changes and new characteristics, in the "adjusting structure, innovation management, strengthening the management and service in China" on the basis of overall policy, "innovation, seek improvement in stability, in order to create into, into the dvelopment", endeavor to realize the common development of enterprises and employees, maintain harmony and stability, share the development achievements, promote the development of group enterprise, nice and fast.

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