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央视市场研究股份有限公司(CTR)

  • 分类:新基建指数
  • 作者:文旅产业指数网
  • 来源:文旅产业指数网
  • 发布时间:2020-02-03 17:43
  • 访问量:

【概要描述】央视市场研究股份有限公司(CTR),是中国国际电视总公司和Kantar集团合资的股份制企业。

央视市场研究股份有限公司(CTR)

【概要描述】央视市场研究股份有限公司(CTR),是中国国际电视总公司和Kantar集团合资的股份制企业。

  • 分类:新基建指数
  • 作者:文旅产业指数网
  • 来源:文旅产业指数网
  • 发布时间:2020-02-03 17:43
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央视市场研究股份有限公司(CTR),是中国国际电视总公司和Kantar集团合资的股份制企业。CTR一直致力于将中国本土经验与全球先进技术相结合,通过连续性调查和定制化专项研究,提供全方位的趋势解读和高附加值的市场洞察,与客户一起深入理解商业环境制定营销决策。CTR的研究领域包括媒介经营与管理、品牌与传播策略、消费者洞察等诸多专业领域,尤其在360°营销传播监测、消费者购买与使用行为测量、媒介与消费行为、媒体价值评估等专业研究领域拥有权威的第三方地位和货币型产品。这些优势进一步延续到媒体融合、智能电视、短视频研究、跨平台传播等营销领域。

CTR Market Research is a joint venture of China International Television Corporation (CITVC) and Kantar Group. We are committed to integrating China's localized experience with advanced technologies in the world to provide comprehensive market trend analysis as well as value-added insight. Through continuous survey and customized research, we share our in-depth understanding of the business climate with our clients to make better marketing decisions. Our services run across various fields of expertise, including media management, branding and communication strategies, consumer insight and so on. We have notably the authoritative third party status and relevant monetary products in fields of 360-degree marketing and monitoring, measurement of consumers' buying and using behavior, media and consumer behaviors and media valuation. Our strengths can be further applied to the media convergence, OTT smart TVs, short form video、cross-platform communication and other marketing areas.

CTR调研和监测网络覆盖中国500个城市,拥有400万自有和云样本的在线调研社区和装机量达26万样本的PC和移动在线行为监测软件。在品牌传播、消费者洞察、互联网和广告监测等方面拥有领先的研究模型和技术应用手段。作为国家统计局认定的首批符合条件的涉外调查机构,参与起草了GB/T26315和GB/T26316两项市场研究行业国家标准,并已获得ISO9001质量管理体系国际认证,项目执行符合ISO20252市场调查行业国际标准规定,连续多年被认定为北京市高新技术企业。

Our network of survey and monitoring covers 500 cities in China, with our online survey community containing 4 million self-owned and cloud samples and about 260,000 PC and mobile devices having installed our behavior monitoring software. We take the lead by our research models and technologies in brand communication, consumer insight as well as Internet and advertising monitoring. As one of the first qualified foreign-related survey agencies approved by the National Bureau of Statistics of China, CTR participated in the drafting of two national standards for market survey industry, GB / T26315 and GB / T26316. Internationally, we have been certified by ISO9001 and acted in line with the ISO20252 which provides standards for the market survey industry. With all our efforts and achievements, CTR has been identified as the high-tech enterprise of Beijing Municipality for many years in a row.

更多资讯,请访问CTR官网:www.ctrchina.cn 或关注CTR官方微信:CTR洞察 。

For further information, please visit our official website at www.ctrchina.cn, or follow our official account on WeChat (ID: chinainsight).

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