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刘立丰:益普索Ipsos中国董事长兼CEO

  • 分类:在华外企
  • 作者:文旅产业指数网
  • 来源:文旅产业指数网
  • 发布时间:2020-01-06 18:59
  • 访问量:

【概要描述】刘立丰,现任全球领先的市场研究集团益普索Ipsos中国董事长兼CEO。

刘立丰:益普索Ipsos中国董事长兼CEO

【概要描述】刘立丰,现任全球领先的市场研究集团益普索Ipsos中国董事长兼CEO。

  • 分类:在华外企
  • 作者:文旅产业指数网
  • 来源:文旅产业指数网
  • 发布时间:2020-01-06 18:59
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  刘立丰,现任全球领先的市场研究集团益普索Ipsos中国董事长兼CEO。 一普大数投资有限公司董事长,欧洲民意与市场研究协会(ESOMAR)会员,中国市场信息调查业协会副会长,中国市场信息调查业协会数据智能委员会会长。

  北京大学传播学博士、中欧国际工商管理学院(CEIBS)EMBA、北京工商大学统计学学士。

  1997年,创建北京丰凯兴信息咨询公司。

  2002年底,丰凯兴加入益普索集团,立丰担任益普索中国区总裁。

  2007年,立丰任益普索大中华区CEO, 领导益普索中国公司快速增长,成为中国最大的个案研究机构。

  2011年,任益普索亚太区CEO,成为益普索集团董事会执行委员会成员,是首个在跨国研究咨询企业担任亚太区CEO的本土华人。在立丰的带领下,益普索亚太区业务在六年内利润增加了10倍。

  自2017年起,立丰专注于益普索中国业务。他成功地将益普索在中国的业务,将市场研究从传统基于调研数据,向大小数据融合转变的重要使命,引领益普索走向数据化转型的道路。

  2018年,刘立丰荣获亚太区 “The Innovator 25” 奖项。同年获“2018 ECI年度商业创新影响力人物”奖项和领英「年度CEO最强档案」和「年度最强音」。

Lifeng LIU, Chairman & CEO Ipsos in China, a member of Ipsos Group Management Board of Executive Committee. The Chairman of ONE WORLD. Lifeng is a member of ESOMAR, President of Data Intelligence Committee of China Association of Market Information and Research, Vice president of China Association of Market Information and Research and the president of Data Intelligence Committee China Marketing Research Association. Lifeng received a PhD in Communication from Peking University, EMBA degree from China Europe International Business School and a Bachelor degree from Beijing Technology and Business University.

Lifeng founded Feng & Associates Marketing Services Ltd. in 1997, which became one of leading local research companies in China and acquired by Ipsos in 2002. Lifeng was appointed as President of Ipsos in China in January 2003 and then promoted to CEO in Greater China in January 2008. Ipsos business in China grew by more than 10 times organically in 8 years. Lifeng was promoted to CEO in APAC in January 2011, and in 6 years the operating profit of APAC increased by 10 times.

Since January 2017, Lifeng has refocused on Ipsos China business. He has successfully transformed Ipsos business in China from a traditional survey-based model towards a tech-driven and uni-data based model, which helps Ipsos largely outperform its rivals in the market.

Lifeng was awarded "2018 Business Innovator of the Year in China” by ECI; “Top Voices 2018” and “Power Profiles - CEO, 2018”in China by LinkedIn; and "The Innovator 25 in APAC in 2018”by the Holmes report.

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