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Guilin Tang Dynasty Tours Contributes to the "Belt and Road" initiative: Creating the Best Travel Experiences for More Tourists, and Building a World-Class Chinese Travel Brand

  • 分类:一带一路
  • 作者:文旅产业指数网
  • 来源:文旅产业指数网
  • 发布时间:2019-12-10 06:59
  • 访问量:

【概要描述】Guilin Tang Dynasty Tours Co., Ltd. (hereinafter referred to as "Guilin Tang Dynasty Tours") is a highly diversified travel company that provides inbound, outbound and cross-border travel services.

Guilin Tang Dynasty Tours Contributes to the "Belt and Road" initiative: Creating the Best Travel Experiences for More Tourists, and Building a World-Class Chinese Travel Brand

【概要描述】Guilin Tang Dynasty Tours Co., Ltd. (hereinafter referred to as "Guilin Tang Dynasty Tours") is a highly diversified travel company that provides inbound, outbound and cross-border travel services.

  • 分类:一带一路
  • 作者:文旅产业指数网
  • 来源:文旅产业指数网
  • 发布时间:2019-12-10 06:59
详情

About Guilin Tang Dynasty Tours

Guilin Tang Dynasty Tours Co., Ltd. (hereinafter referred to as "Guilin Tang Dynasty Tours") is a highly diversified travel company that provides inbound, outbound and cross-border travel services. It owns two self-operated brands: Odynovo and Wowoyoo, offering professional, tailor-made travel services to English, French and Spanish speaking people and Chinese citizens respectively. Guilin Tang Dynasty Tours operates in more than 30 travel destinations across Asia, the Middle East, Europe, South America, Africa and Oceania. With the gradual expansion of its business, it has established close business relationships with local service suppliers in more than 30 countries across different regions, and maintained rapid business growth.

Guilin Tang Dynasty Tours is not only a registered and certified member of the Australian Federation of Travel Agents (AFTA), but also a member of the International Air Transport Association (IATA), United States Tour Operators Association (USTOA), Pacific Asia Travel Association (PATA), American Society of Travel Agents (ASTA) and World Tourism Alliance (WTA).

Based on years of outstanding and high-quality services, Odynovo, which focuses on European, North American and Australian markets, has received up to 15,000 positive reviews from its customers on major international review and social media platforms, including TripAdvisor, ProductReview and Facebook. This has helped develop strong brand awareness and influence among its major customer source markets such as North America, Australia and Europe, and countries and regions along the "Belt and Road".

Overview of Guilin Tang Dynasty Tours "Belt and Road" Project

Guilin Tang Dynasty Tours project "Closed-loop, Comprehensive Plan for Tourism Promotion and Tourist Reception of 33 Belt and Road Countries and Regions" will be implemented for three years. The project aims to make online and offline all-round promotions of 33 countries and regions along the "Belt and Road" to both overseas and domestic Chinese travelers, by making full use of Guilin Tang Dynasty Tours' years of experience in inbound and cross-border e-tourism, product building capabilities, multi-channel marketing and promotion methods, reception resources at destinations, standard tourism system in very sector, and increased brand influence. Hopefully, this will bring more tourists to the destination countries, create the best travel experiences for them, and eventually build a leading Chinese global travel brand.

The countries covered by the project are: China, Mongolia, Myanmar, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Bhutan, India, the Maldives, Nepal, Sri Lanka, Portugal, Chile, Ecuador, Egypt, Morocco, Kenya, Tanzania, Israel, Jordan, Turkey, South Africa, Zimbabwe, Zambia, Greece, Armenia, Azerbaijan and Georgia.

In 2019, Guilin Tang Dynasty Tours has actively implemented the entire "Belt and Road" project through multi-type, multi-faceted and multi-channel marketing, which has created good social and economic benefits for countries and regions along the "Belt and Road".

Social Benefits

In 2019, Guilin Tang Dynasty Tours has launched over 100 tourism products of countries and regions along the "Belt and Road" on its own websites. Besides, various types of promotions have been used on Google, Facebook and other main online marketing channels, reaching more than 20 million potential customers. All of these have increased the visibility of tourism resources and products around the B&R countries and regions, improved their popularity as tourist destinations, and stimulated customers' interests in purchasing local tourism products.

Meanwhile, Guilin Tang Dynasty Tours consistently adheres to its self-established high service standard, and has promoted it effectively in the countries and regions along the "Belt and Road". Local partners are required to provide travel services for customers in accordance with this standard. Moreover, strict quality control is carried out on site, which further improves their service consciousness and capabilities. Thus, local high standards for travel service have been established and widespread. In addition, this high service standard has increased the brand recognition and trust towards Guilin Tang Dynasty Tours among customers. On this basis, more and more customers travel again and even more times with Guilin Tang Dynasty Tours, contributing to the sustainable development of local tourism.

Furthermore, Guilin Tang Dynasty Tours invited industry peers to its headquarters for exchanges and cooperation. The staff were sent out to have field-based learning and communication. By participating in travel forums, exhibitions, annual conferences of domestic and overseas partners, Guilin Tang Dynasty Tours personnel had in-depth discussions on the development of the local tourism industry with travel professionals, keeping abreast of the latest happenings. It plays a significant role in further promoting the development of local tourism.

During the implementation of this project, Guilin Tang Dynasty Tours highly values the corporate social responsibility and carries out social welfare activities in a planned and step-by-step manner. In 2019, social welfare activities were carried out in some less-developed places by partnering with local charities, and company personnel were dispatched to organize and participate. Such social public welfare activities not only help people in need to a certain extent, but also help to promote exchanges and friendship with local communities.

Economic Benefits

In 2019, statistics show that Guilin Tang Dynasty Tours has delivered over 14,500 travelers (as of November 6, 2019) to countries and regions along the "Belt and Road", including China, Vietnam, Cambodia, Thailand, India, Sri Lanka, Egypt, Jordan, Morocco, Israel, Peru, Kenya, etc.

Tourism industry is highly correlated with other industries. Tourist consumption (such as sightseeing, accommodation, entertainment, etc.) not only benefits all aspects of this industry, but also helps facilitate multi-industry development. It will help create jobs for local people and increase their income. Accordingly, their attitudes, habits and patterns of consumption will therefore be changed, which can improve living standards. Besides, there will be more opportunities for foreign firms to invest for promoting local economic development and social progress.

In 2019, Guilin Tang Dynasty Tours has steadily pushed forward various work arrangements in accordance with the "Belt and Road" project implementation plan formulated in the previous year. Some achievements have been made in further growth of cross-border tourism, business exchanges with countries and regions along the "Belt and Road" have been further deepened, and the brand image has therefore been enhanced. While its business has attained healthy development, the company has fully implemented the "Belt and Road" project, and successfully completed various task indicators.

Guilin Tang Dynasty Tours says that, in the future, they will continue to enhance its own business, expanding the business scope worldwide. Meanwhile, great efforts will be made to actively promote the development of cultural and tourism industries in the countries and regions along the "Belt and Road", so as to bring more tourists to travel there. By creating the best travel experiences for more tourists, Guilin Tang Dynasty Tours is moving towards the goal of becoming a world-class Chinese travel brand.

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